The Rise of Sustainable Perfume
Meet Amy Christiansen, founder of socially conscious fragrance house Sana Jardin.
Amy started her career in the non-profit sector where she realised that:
“if we can harness the power of commerce, we can create social change”.
AMY’S CAREER IN NON-PROFIT
Robin Hood Foundation in New-York
A venture philanthropy model to fight poverty in NYC.
Advisor to the Clinton Foundation
Governee Trustee for the Cherie Blair Foundation
To support women entrepreneurs.
“If we can create entrepreneur positions for women in developing countries, that is an enormous force of change”
Board Member NEST
Supply chain more ethical & transparent in fashion.
Expand the righttt od garment workers and artisans.
INSPIRATION BEHIND SANA JARDIN
Fragrances of the Middle-East: jasmine, orange blossom, amber.
“Perfume is a powerful medium in the way we communicate with each other. There are sacred rituals associated with perfume production and flower harvesting.”
BEYOND SUSTAINABILITY BUSINESS MODEL
“I wanted to illustrate that if we’re creative with the use of waste, we can help women be economically empowered, with an alternative business model.”
Sana Jardin’s fragrances all include at least one ingredient from Morrocco.
By-products created by Morroccon women:
– Scented candles
– Orange blossom water
– Flower scented sachets
MEET CARLOS BENAIM
Carlos Benaim, the master perfumer behind Sana Jardin’s fragrances: clean & vegan with some synthetic ingredients. Listen to the episode to understand why in some instances, the use of synthetic ingredients is better than natural. It is all a question of finding the right balance: eco-friendly, ethical, longevity of the product and quality of the fragrance.
CHALLENGES IN THE BEAUTY INDUSTRY
- Packaging: there are more and more alternatives.
- Listing of ingredients by manufacturers
AMY’S ADVICE TO BUY SUSTAINABLE FRAGRANCE
- Look for a list of clean and green ingredients
- Eco-friendly packaging
- Social impact initiative
Amy’s recommendation of 100% natural fragrance – Heretic