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Discover what matters

Forward in name and forward-thinking in nature. Forward Lab is for the curious minds seeking a conscious approach to our world.

Our Story

As we ride this wave of conscious consumerism, we’re all becoming increasingly scrupulous over every purchase, every action. Needless to say, efficacy and aesthetics are still front and centre in every decision. But beyond that basic requirement, there is a new set of obstacles brands must tackle – it must align with our personal moral code.

In a world of abundance, Forward Lab curates an edit of the best in fashion, design and lifestyle and shines a light on innovative pioneers and leaders doing things differently.

So, what’s new about our approach? Forward Lab is about the stories, the people and the experiences. We want you to become ferociously curious about how and where products come from, who is behind them.