KIDS’OCLOCK – WHERE DOES IT COME FROM?

Laura has a true passion for archival pieces: Dior in the 50s, Saint Laurent in the 70s. She always looks into the dialogue between past and future when it comes to clothes.

Second-hand platforms she uses:
The Real Real
Vestiaire Collective

CHALLENGES IN KIDS’ SECOND-HAND

• Supply in kids’ clothes is tough.
• Sensitivity when it comes to the garrment itself > it was owned and worn by their kid.
• Prices: parents always think that it is worth more because it was their kids’

KIDS’OCLOCK CUSTOMER PROFILE

Second-hand afficionados, newbies and even Dads!

SHIFT TO SECOND-HAND

Read all about Kering’s investment in Vestaire Collective here.

What has changed in fashion to create that shift towards second-hand according to Laura?
Educational vs. transactional
Brands have recently realised that they have a role to play following the example of McQueen & Vestiaire Collective