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WOOCS v.1.3.7.5

From Your Coffee Shop to Your Bathroom Essentials

with Anna Brightman

Anna Brightman is the co-founder of UpCircle Beauty, the brand known for pioneering the “by-product beauty” trend. When Anna discovered that more than 500,000 tonnes of coffee grounds that are consumed each year in the UK alone are sent to landfill, she decided to start collecting coffee from cafes across London and transforming them into skincare product

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A FOCUS ON COFFEE
  • In the UK >> 70 million cups of coffee are consumed per day which is the equivalent of 500K tons of used coffee grounds each year!
  • 20-25kg of coffee waste per day for businesses which are sent to landfills. Used coffee grounds then rot and produce methane, a greenhouse gas.

As of today, Upcircle saved 350 tonnes of coffee grounds from going to landfill and is expected to save 1000 tonnes within 5 years.


UPCIRCLE AT DRAGON’S DEN
https://www.youtube.com/watch?v=JLgeFQXBrlE

ANNA’S INSIGHTS & TIPS TO BUILD A SUSTAINABLE BUSINESS

‘Don’t let your story override the reason why your brand exist in the 1st place.’

‘It’s impossible to do everything at once. You have to decide what your non-negotiables are and make sure they are never compromised.’


UPCIRCLE CERTIFICATION

SOIL ASSOCIATION
The UK’s leading organic food and farming charity founded in 1946.
Activities include campaign work on issues including opposition to intensive farming, support for local purchasing and public education on nutrition; as well the certification of organic food.


ANNA’S SUSTAINABLE SWAPS IN THE BATHROOM

‘Don’t throw it all in the idea you’re going to throw less in the future. It’s completely counter intuitive. Instead, small swaps over a long period of time. Look at things that you buy often and focus on replacing those.’

Anna’s last swap: a sustainable razor by Nuddy

Joy’s last swap: a natural refill deodorant, Wild