Cashmere, the ‘diamond of fibres’, represents 4bn of the 60bn global luxury market. Demand keeps on growing creating a vicious circle that is weakening Mongolia’s cashmere supply while wrecking its natural environment.
Abstract contemporary art plays an essential part in the brand’s aesthetic.
The fibres come from the undercoat of cashmere goats in the Asian steppes of Mongolia and inner-Mongolia (China).
Why do we call it the ‘diamond fibre’?
Mongolian herders respect the land and used to manage cashmere goats in a very smart way. But the global commercial demand led to nomad wanting and needing more goats which led to overgrazing and desertification of the land.
Overgrazing & Desertification
Overgrazing can be defined as the practice of grazing too many livestock for too long a period on land unable to recover its vegetation, or of grazing ruminants on land not suitable for grazing as a result of certain physical parameters such as its slope. Overgrazing exceeds the carrying capacity of a pasture. However there may be other factors involved or contributing to apparent overgrazing such as climate change.
Desertification is the process of land turning into desert as the quality of the soil declines over time.
Degradation of land in Mongolia is severe: 1 to 15% of land area. Keep in mind Mongolia is 3 times the size of France.
“100% sustainability is impossible to achieve. Sustainability starts with humans. Otherwise, who else can take care of the land” Oyuna Tserendorj
Focus on 3 areas:
What is SFA certified cashmere?
Fibres are responsibly sourced and responsibly produced (clean processes, no harmful chemicals, water consumption).
Fibres are traced using transaction certificates from herders to the brands.
SFA-certified cashmere fibres differ from non-certififed fibres in that they have been harvested following traditional nomadic herding practices. By purchasing SFA-certified cashmere, you help secure herders’ livelihoods.
Discover the work of the Sustainable Fibre Alliance