Challenge
> the can used is for FFS and drink. It dents easily as there is no pressurisation with soap. Pressurisation helps to keep the shape.
It’s a new way to design, make, and use things within planetary boundaries.
Shifting the system involves everyone and everything: businesses, governments, and individuals; our cities, our products, and our jobs. By designing out waste and pollution, keeping products and materials in use, and regenerating natural systems we can reinvent everything.
Read more here
Water-less products
Packaging-focus
‘There is an association between packaging and luxury which needs to evolve.’
‘Experiences have the greatest value, even more so post-Covid.’