“Until now, the fashion industry has been product-led rather than consumer-led”

BY ROTATION BUSINESS MODEL

• Fully digital
• Peer-to-peer which means no stock
• A strong community of ‘Rotators’

HOW TO BE A GREAT ROTATOR

• Go through your wardrobe and select which items you are willing to rent
• List as much as possible as it is all about matching. The more choice, the higher probability you’ll match with someone
• Share on social to activate the community
• Make sure to keep your items in good condition

PLATFORMS MENTIONED

Vintage & Second-hand

Etsy
Depop
Vinted
Vestiaire Collective

Fashion Rental

USA – Rent The Runway
Singapore – Style Theory
China – Y Closet