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5 sustainable & stylish fitness brands to know

October 5, 2021By Flora Beverley

With her finger firmly on the pulse, fitness writer and avid runner Flora Beverley shares her favourite eco activewear.

The fashion industry is labelled one of the most polluting industries on the planet. As an extension of the fashion industry, athleisure is no different. Good news: the activewear industry is slowly moving in the right direction. Brands big and small are innovating with recycled materials, eco-friendly dyes and low-impact fabrics . Keep in mind, nothing is more sustainable than the activewear you already have at home. We put together a list of our favourite sustainable and stylish fitness brands for the next time you need some new pieces.
Remember, recycled polyester still sheds microfibres so it’s important to launder it carefully. We recommend a Guppyfriend washing bag.

Girlfriend Collective

“Earth’s number one fan” Girlfriend Collective makes bold activewear out of recycled materials and has become a cult success globally. The brand diverts waste – such as fishing nets and water bottles – from landfills and supports an ethical work environment. Recently, it has started to take back old GC pieces to recycle into new products too, thus closing the loop. I love how it offers a good size range too, which is worryingly rare for both activewear and sustainable brands.

Indigo Luna

Imagined in the sand in Australia, Indigo Luna’s collections are handmade in Bali – every person involved in production works in comfortable, safe conditions. Materials for its swimwear, lingerie and yoga lines range from certified organic to natural to regenerated fibres, while the gentle plant-based dyes are locally sourced. This family-run business prioritises quality, transparency and sustainable practices, and pays a living wage to all employees. The label offers an XXS to 3XL size range, too.

Allbirds

Allbirds has recently released its first range of activewear that’s made from ethically sourced merino wool and eucalyptus-tree fibres. For the brand, it was important to move away from synthetic fibres altogether and create a breathable, soft and fast-drying range of gear that’s suitable for a number of sports. Interestingly, each piece in the range is labelled with its carbon footprint – something Allbirds hopes other brands will echo. My personal favourites are the bike shorts and natural run form tank (with an inbuilt bra!). There’s something for everyone as each item comes in four colourways with options for men and women.

Allbirds

Allbirds has recently released its first range of activewear that’s made from ethically sourced merino wool and eucalyptus-tree fibres. For the brand, it was important to move away from synthetic fibres altogether and create a breathable, soft and fast-drying range of gear that’s suitable for a number of sports. Interestingly, each piece in the range is labelled with its carbon footprint – something Allbirds hopes other brands will echo. My personal favourites are the bike shorts and natural run form tank (with an inbuilt bra!). There’s something for everyone as each item comes in four colourways with options for men and women.

Organic Basics

Organic Basics consistently rates highly on sustainability roundups, thanks to its use of eco-friendly materials and renewable energy throughout its supply chain. It is known for its buttery soft, pared-back underwear (which I love!), but also stocks activewear, swimwear and everyday basics. Its activewear, like the rest of its offerings, is chic and simple, made from stretchy and sweat-wicking recycled materials in factories that pay the living wage.

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